Featured Case Studies

 
 
 

MISS AMERICA

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Case

Miss America was a 90-year-old brand and recognized piece of Americana, but its revenue had stagnated. The brand needed to take advantage of its history and name recognition in order to diversify its offerings to gain revenue and relevance.

Strategy

Leading up to the Miss America competition, we helped the organization identify its major strengths and assets as a brand, adapted its external sales message, and built a strategy that would exploit the familiar brand name to create revenue expansion.

Outcome

Through this work, we generated $4 million worth of sponsorship partnerships in the first 90 days, and, ultimately, helped Miss America secure a master license partner.

 

Melissa’s House

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Case

Melisa’s House is a nonprofit organization dedicated to helping people living with mental illness, and their caretakers, create environments in which they can thrive.

Strategy

Working with the Melissa’s House board, we developed a strategy that allowed the funds already raised to be used to help existing houses restore their common areas, benefitting the residents and their families, as well as employees.

Outcome

Melissa’s House was able to use its resources to help more people. Over the past five years they have granted millions of dollars and served thousands.

 

BODY SQUAD

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Case

Body Squad is a recovery studio specializing assisted stretching, myofascial release and infrared saunas. Body Squad needed to grow and gain market share.

Strategy

Acting as an extension of the C-suite, we have served as an advisor to management, counseled and trained employees on leadership, worked with the team to create new pricing models, and prepared them for growth.

Outcome

After the implementation of improved operational efficiencies and a focus on top-line revenue, Body Squad is expanding to multiple locations and developing brand extensions.